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Home > Racer > Azunia Tequila Jim Riley

Jim Riley, CEO of the hot new brand Azunia Tequila turned professional off-road racer, does everything in life in a big way. And off-roading is no exception to the rule.

The Ladera Ranch native started racing Trophylite professionally in 2008 years ago under the Azunia Tequila name. It wasn’t long after his debut before Jim was basking in victory, taking home 1st in Trophylite in the 2010 BITD Vegas to Reno race. He quickly followed up his win with 1st place in Class 7-2 at the Baja 1000 – the first time in Baja history that a Trophylite Truck won in Class 7-2. He went on to place at the 2010 Henderson 250 and SNORE Midnight Special.

Since getting into Off-Roading, he has expanded into enjoying the NORRA series, racing the historic Snortin Nortins 1971 Chevy Nova.

@azuniajim, @azuniatequila
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Azunia Tequila 3" Black Oval Sticker Azunia Tequila 6" Cut Blue Sticker
Price: $1.00
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Price: $1.00
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Azunia Tequila 3" Black Oval Sticker Azunia Tequila 6" Cut Blue Sticker
Azunia Tequila 3" inch Black Oval Sticker.

Azunia Tequila 6" Cut Blue Sticker.

Azunia Tequila Lime Squeezer Azunia Tequila Mens Embroidered Trucker Hat
Price: $10.00
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Price: $20.00
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Azunia Tequila Lime Squeezer Azunia Tequila Mens Embroidered Trucker Hat
Azunia Tequila Lime Squeezer.
Mens Black Trucker Hat With White Embroidered Logo on the Front.
Azunia Tequila Mens Embroidered Beanie Azunia Tequila Mens Rippin' Rooster Trucker Hat
Price: $20.00
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Price: $20.00
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Azunia Tequila Mens Embroidered Oakley Beanie Aunia Tequila Mens Rippin' Rooster Trucker Hat
Mens Gray Oakley Beanie with the Azunia Racing Logo on the Front.
Mens Black and White Trucker Hat With a Picture of Rippin' Roosters name on the Front.
Azunia Tequila DVD - Conquistador's De Baja 1971 Azunia Tequila Plastic Margarita Shaker
Price: $20.00
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Price: $5.00
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Azunia Tequila DVD - Conquistador's De Baja 1971 Azunia Tequila Plastic Margarita Shaker
DVD by Azunia Tequila featuring "The Snortin Nortin" and "The Rippin Rooster" competing in the Legendary NORRA Mexican 1000.
Blue Plastic Margarita Shaker With Azunia Tequilas logo and a quote by Jim Riley on it.
Azunia Tequila Engraved Bottle Opener Keychain Azunia Tequila Industrial Bottle Opener
Price: $2.00
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Price: $5.00
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Azunia Tequila Engraved Bottle Opener Keychain Azunia Tequila Industrial Bottle Opener
Blue Aluminum Keychain Bottle Opener.
Azunia Tequila Industrial Bottle Opener.
Azunia Tequila Autographed Poster Azunia Tequila Mens Snortin Nortins Tshirt
Price: $10.00
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Price: $20.00
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Azunia Tequila Autographed Poster Azunia Tequila Mens Snortin Nortins Tshirt
Azunia Tequila Autographed Poster with a picture of both Jim Riley's and Rick "Hurricane" Johnson's NORRA race cars.

Mens White T-Shirt featuring the Azunia Tequila race logo on the front right and a cartoon of Jim Riley's NORRA race car on the back.
Azunia Tequila Mens Yellow Snortin Nortins Tshirt
Price: $20.00
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Azunia Tequila Mens Yellow Snortin Nortins Tshirt
Mens White T-Shirt featuring the Azunia Tequila race logo on the front right and a vibrant yellow picture of Jim Rileys NORRA race car on the back.
   
 
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Documenting the maverick pioneers that exposed Mexico’s ruggedly exotic Baja peninsula in the late 1960s via off-road motorsports, the film also follows their return to this spiritual home via today’s General Tire NORRA Mexican 1000 vintage rally. Baja Social Club is presented by General Tire with additional underwriting by Oakley, Azunia Tequila, NORRA and Armed Bandit Productions. The project is officially authorized by the National Off Road Racing Association (NORRA), and is being directed by James Masters and was created by Executive Producer Marty Fiolka. CLICK TO READ MORE